Looking to expand their reach, BBC launched We’re Out There, Becuse the world is to reach a broader horizon of audiences. The message aims to speaks to the BBC’s global coverage, and insteresting (maybe even provocative) range of content. Strategically, we found that young people follow the news, but without much joy. Our purpose was to shine light on how the world inspires BBC through beautiful and inspiring storytelling.
The iconic squares of the BBC logo are used as a window, or portal, into the world where our audience can decide what they want to see. The world is full of wonderful, powerful, thrilling, scary, epic, beautiful, amazing things. The BBC is a portal to them all. Paired alongside provoking copy, veiwers are cued to get curious about the news. Flipping a typical one-way interaction into a user experience.