Samsung partnered with Depop to celebrate
World Environment day. Chosen sellers and creators could face off to up-cycle their thrifted pieces. Fans tuned in and were given the opportunity to vote on Twitter for who they liked best. Samsung promoted their certified refurbished devices, and encouraged the audience to participate in their device recycling program.
The visual language targets GenZ and their love
for Y2K. Cyber-inspired artwork, maximalist imagery, and a color palette rooted in Samsung’s brand, the design language positions Samsung
as a brand that tracks with today’s culture.
Not just with a visual treatment, but also
with a sustainable agenda.