The Samsung Watch4 offers an infinite amount of
ways to reflect ones’ personal aesthetic. The campaign is anchored in social fluency (understanding what catches the eye in crowded social platforms).
We use creators as relatable figures for our audience, leveraging their personas to cycle through a myriad
of dynamic possibilities for faces, interactive features and bands.
Kaleidoscopic graphics, fashion related textures and quickly paced transitions are used to reinforce the ways a user can make Watch4 custom to, and reflective of their personal style. The backgrounds are designed to include a physical feature (a face, a wrist) to speak to their individual presence in art, fashion and music.